Deepfake threats: Safeguard Yourself with 8 Protective Measures

In a digital landscape increasingly dominated by artificial intelligence (AI), the surge in deepfake threats is posing a significant threat to financial security, with unsuspecting victims falling prey to convincing yet entirely fabricated images, voices, and videos. Even before the widespread use of advanced AI tools like ChatGPT, incidents of deepfake fraud were on the rise, and now, with the accessibility of AI to the public, the situation is escalating.

Deepfake Threats

Deepfake Alarms Ring: AI’s Dark Impact Hits Stocks, Videos, and Trust!

Investors Beware: AI’s Deception Wave Threatens Both Your Money and Reputation.

Clone Apps on the Prowl: Zerodha Kite Replicate Rings the Financial Warning Bell.

PM Modi’s Red Alert: Garba Video Deepfake Dangers Demand Vigilance Against AI Threats.

Incidents

Deceptive Practices: Zerodha, a prominent stock market platform, recently reported an alarming incident where a customer narrowly escaped a deepfake scam that could have cost them Rs 1.80 lakh. The CEO of Zerodha, Nithin Kamath, issued a warning about the growing trend of fraudulent attacks facilitated by AI-powered apps capable of creating sophisticated deepfakes. Such scams, however, are not isolated to individual investors; in 2019, an employee of a British energy company was deceived into transferring $250,000 by a deepfake voice impersonating the CEO. Similarly, in 2020, a bank manager in Hong Kong lost a staggering $35 million due to a highly convincing deepfake call.

Deepfake threat Tactics: The landscape of deepfake scams has evolved, with scammers now utilizing fake clone apps to create deceptive videos of financial reports from trading platforms and bank accounts. These fake videos, appearing more authentic than traditional screenshots, are used to manipulate profit and loss statements. Clone apps like “Zerodha Kite Replicate” are openly available, charging users for the ability to edit various aspects of their financial profiles. Telegram channels offering clone interfaces of popular apps like Zerodha, Grow, and Upstox have flourished, underscoring the lucrative business of deceiving investors.

Accessibility of Clone App Services: During an investigation by India Today’s Open Source Intelligence Team, numerous Telegram channels were found offering clone interfaces and fake documents, charging users several thousand per month for the ability to manipulate financial statements. The source codes for these cloned apps are readily available, enabling even novice developers to contribute to the proliferation of deceptive tools. The popularity of these services is evident, with Telegram channels struggling to handle the influx of customers seeking to engage in fraudulent activities.

Also read: All types of Smishing attack

PM Modi’s Cautionary Tale and the Call for Vigilance

Prime Minister Narendra Modi recently sounded the alarm on the escalating threat of deepfake technology, drawing attention to a viral garba video that featured him. Vikas Mahante, the individual in the video, quickly clarified on Instagram that it was indeed him and not a deepfake. This revelation serves as a stark reminder of how advanced AI tools can manipulate reality, even involving high-profile figures. PM Modi, speaking at BJP’s Diwali Milan program, highlighted deepfakes as a significant threat to the Indian system, capable of sowing discord and eroding trust within society.


His call for vigilance extends beyond individual awareness to encompass both media entities and ordinary citizens. The immediacy of the threat necessitates swift and proactive measures to counteract potential damage caused by the malicious use of artificial intelligence. PM Modi’s emphasis on the genuine nature of the video underscores the need for public awareness about the existence and potential consequences of deepfake technology. This incident serves as a rallying cry for immediate action and collaborative efforts between the government, media, and the technology industry.


In response to the deepfake threats, the government intends to regulate deepfake content, potentially imposing financial penalties on both creators and platforms. The recent meeting with technology industry representatives, including major players like Meta, Google, and Amazon, emphasizes the need for a collective approach to combat the rapid spread of deepfake content on social media platforms. As the government gears up to draft regulations within the next 10 days, PM Modi’s red alert serves as a wake-up call to fortify defenses against the insidious impact of AI-generated deception. The battle against deepfakes requires a united front, with citizens, media, and technology giants standing together to preserve trust and authenticity in the digital age.

Also read: Google will delete in active Gmail accounts which is not used more than 2 years

Government Regulation to Combat Deepfake Threats

Recognizing the severity of the deepfake threat, the Indian government is taking proactive steps to regulate AI-generated content. The Union Information Technology and Telecom Minister, Ashwini Vaishnaw, highlighted the need for a comprehensive regulatory framework to detect, prevent, and penalize those responsible for creating and disseminating deepfake threats. The regulation, set to be introduced in the form of amendments or a new law, may include financial penalties for both creators and platforms enabling the spread of malicious content.

Industry Collaboration and Urgent Action: In a meeting with representatives from major technology companies, including Meta, Google, and Amazon, the minister emphasized the urgency of the situation. The collaboration aims to develop actionable items within 10 days, focusing on key pillars such as detection, prevention, reporting mechanisms, and awareness. Social media platforms are urged to take a proactive stance against deepfake content, given its potential to rapidly spread and cause immediate damage to trust in society.

Protective Measures Against Deepfake Scams

In response to the escalating threat, individuals are urged to adopt protective measures to safeguard against deepfake scams:

  • Be Skeptical: Exercise caution with unsolicited communications, particularly those requesting money or personal information.
  • Verify Information: Independently verify information from calls or messages that involve financial transactions.
  • Use Secure Platforms: Conduct financial transactions only on secure and reputable platforms.
  • Check for Clues: Be vigilant for signs of deepfakes, such as inconsistencies in voice or image, unusual language, or behavior.
  • Educate Yourself: Keep up to date on the latest deepfake threats and fraudster strategies.
  • Report Suspicious Activity: Report suspected scams to authorities to prevent others from falling victim.
  • Use Two-Factor Authentication: Enable two-factor authentication on accounts for an added layer of security.
  • Regularly Update Software: Keep software and devices updated to benefit from security improvements.

As the threat of deepfake threats continues to escalate, a collective effort from individuals, industry stakeholders, and regulatory bodies becomes imperative to safeguard financial security and trust in digital communications. The forthcoming regulations and heightened awareness mark essential steps in addressing this evolving challenge.

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